Campaigns
I have extensive experience in developing strategic initiatives, conducting comprehensive research, and crafting impactful campaigns for film marketing, advertising, and social media. I have made everything from merch to promotional videos, tailored to effectively market products, films, and brands.
Moxie Wrrld
As a marketing specialist for Moxie Wrrld, I was responsible for optimizing the brand's website and enhancing its digital marketing efforts. Moxie Wrrld is a unique small business that sells one-of-a-kind couture for women, both through its website and via a brand partnership with Urban Outfitters. While working with the brand, I ensured the brand's online presence was strong and effective, helping to increase visibility and drive sales through targeted digital strategies.
PINTEREST REBRAND
For my senior advertising capstone project, I was tasked with rebranding and developing a marketing campaign for Pinterest to revitalize the brand and recapture the attention of its target audience, Gen Z and Millennials. I created a campaign that emphasized Pinterest's practical application for creative projects and its inspirational qualities, positioning the platform as an essential tool for both DIY enthusiasts and those looking to keep up with the newest trends.
A Trip in the Woods
A short film by Colette Tagayun and Nicole Trojvsky
As the Marketing Director for A Trip in the Woods, I was responsible for developing and executing the marketing strategy to promote the film to both film festivals and its general audience. My role involved writing pitch letters, identifying suitable film festivals for screenings, and devising marketing strategies and a release strategy. Additionally, I created all creative materials for advertising, including a comprehensive press kit and promotional merchandise to enhance the film's visibility and appeal.