Moxie Wrrld

Digital Marketing

I collaborated with fashion designer Sophia Boyer for a rebrand of her label, Moxie Wrrld. She successfully repositioned her brand as a sustainable, exclusive couture line of clothing for girls who want to turn heads.

  • I created website layouts for Moxie Wrrld's newest collection for the re-opening of the shop after being closed for the rebrand.

  • A key aspect of the campaign was optimizing the website and creating targeted advertisements to increase online visibility and drive traffic to the new collection.

  • I created some layouts for an email marketing campaign as part of the rebrand. Her items sell out within minutes of being released on her site, so an email marketing campaign was beneficial to her loyal following.

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